Accelerating Action for Women's Health - Ft Rajeev Sibal, President, IRF, Lupin Limited Rajeev Sibal8 March 2025 5:33 PM ISTWomen's health is a multifaceted issue, shaped by socioeconomic factors, cultural influences, and evolving healthcare landscapes. In India, young...
Understanding Inversion: How A Time-Tested Problem-Solving Strategy Transforms Medical Practice and Beyond - Raja Reddy Raja Reddy27 May 2024 3:23 PM IST Throughout my extensive career in Pharmaceutical Sales, I have had the distinct privilege of observing some of India's most esteemed doctors...
Why UCPMP-2024 Needs Teeth: Moving Beyond Voluntary Compliance Vivek Hattangadi26 March 2024 11:31 AM IST Preamble In the landscape of pharmaceutical marketing ethics, the UCPMP (Uniform Code of Pharmaceutical Marketing Practices) has been a...
Innovative Practices, Strategic Investments Steering The Growth Of Pharma Industry - Saransh Chaudhary, CEO, Venus Medicine Research Centre Mr Saransh Chaudhary3 Oct 2023 10:51 AM ISTIn the dynamic and ever-evolving pharmaceutical sector, a landscape of both formidable challenges and promising opportunities is evolving. In the...
Common Mistakes Pharma Leaders are making with Omnichannel Strategies Gurpinder Singh1 Sept 2023 12:59 PM ISTPharma brands are challenged in today's digital environment to engage HCPs more effectively. With digital chaos, increasing marketing costs, shifting...
The Communication Challenges in Digital Therapeutics - Vivek Hattangadi Vivek Hattangadi12 Jun 2023 11:25 AM IST The Indian Council of Medical Research–India Diabetes (ICMR-INDIAB) study, a cross-sectional population-based survey, assessed a representative...
White Paper On Good Marketing Practices In The Pharma Industry - Vivek Hattangadi Vivek Hattangadi11 March 2023 3:24 PM IST Preamble Why this White Paper? A white paper (sometimes called a whitepaper) is an information document issued by an organization to...
PR In Pharmaceutical Marketing – Gaps Galore and What Can Marketers Comprehend? Pawan V Kulkarni3 March 2023 12:55 PM ISTIt’s time to tweak our mindset Friends in the industry frequently express about cross-functional legal or compliance teams often being at...
